In the meantime, the identical data present that the amount of consumers that marketers could achieve with ads on YouTube in Hong Kong remained unchanged involving October 2023 and January 2024.
Go global: see how Hong Kong’s latest “state of digital” compares with connectivity in other international locations by studying our flagship Digital 2024 World Overview Report, which includes many slides of global digital data, and our in-depth Examination of what these quantities might imply for yourself.
As we famous within the Facebook section previously mentioned though, modifications during the viewers achieve figures printed in Meta’s advert setting up applications never automatically correlate with overall alterations in its platforms’ Energetic user bases.
Due to this, we recommend caution when evaluating the social websites person values released On this year’s experiences with These revealed in earlier years, Specifically since variations in documented values may be the result of “corrections” inside the source data, together with adjustments in true consumer behaviour.
For a result, variations in advertisement get to may well not essentially suggest any transform inside the platform’s Over-all consumer base.
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Notice: ByteDance’s promotion resources only publish viewers gender data for “female” and “male” consumers.
Having said that, because LinkedIn’s advertisement audience figures are according to total registered users rather than month-to-month Lively end users, it’s unclear regardless of whether these traits may possibly replicate adjustments in active LinkedIn use way too.
In addition, our analysis indicates that X’s inferences might not be notably trusted in figuring out people’ gender, especially in nations around the world wherever English isn't the dominant language.
Note: Google’s advertising and marketing means only publish viewers gender data for “woman” and “male” buyers.
These headline stats give a fantastic overview on the “condition of digital” in Hong Kong, but in order to sound right of how digital trends and behaviours are evolving, we have to dig further to the data.
Dig deeper: for the latest insights into Online adoption and use throughout the world, follow our normal International Statshot reviews.
If you wish to check no matter if This is certainly our most up-to-date report for Hong Kong, or in case you’re searching for data on digital developments and behaviours in Hong Kong for past years, yow will discover DataReportal’s full assortment of reports on Hong Kong by clicking in this article.
Nevertheless, it’s truly worth noting that X infers its end users’ gender, get more info by analysing indicators such as the title that people enter in their profile, and their broader action to the platform.